Gathering information regarding product performance is necessary to place it in the market with existing competitive player. PMI staff and consultants have extensive experience with medical product marketing and management across a variety of therapies, such as implantable devices, patient monitoring equipment, drug delivery systems, topically administered drugs and more.

Working with PMI can facilitate the development of optimal positing and sales materials to help you assess appropriate market penetration objectives and develop supportive strategies and tactics.

Our Product Assessment Services include;

  • Assessments of product features and benefits
  • Bench testing – in comparison with competitive product(s)
  • Coordination and support activities for clinical investigator or KOL publications
  • Set-up/implementation of marketing clinical studies more...
  • Review of insurance reimbursement issues
  • Development of pricing strategies

 

 

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